Online Social Media Marketing Content That Converts

Online social media marketing is one of the strongest and fastest growing business tools for companies, businesses and marketers worldwide. Even those who are not into advertising are launching personal campaigns without meaning to all because they are on social networks such as Facebook, Twitter, G+ and most recently, Pinterest.

One of the main reasons why social media marketing on the Internet is a highly sought out method is because of its conversion methods. Bottom line, the people you know or connect with online eventually transform or convert into your future loyal customers.

Let us be honest with ourselves, though. As marketers or businessmen of products or services, at the end of the day, we all want to make sales. We want to get our business to a good start and eventually take off and turn it into a successful venture where we get our target return on investment. So, we go on social media channels and try to gain as much prospects, targets or loyal followers. And, in order to achieve this, one of our baits or secret weapons is our content.

Why is Content Important in Social Media Marketing?

Content is one of the most poignant parts of our online social media marketing campaign. This is the lifeblood of advertising and of getting information to flow efficiently both ways. One direction is outward, where you send out information, facts and reasons why people should get your service or buy your product. The other direction is inward where your target market or audience sends you their feedbacks and you get to find out why or what they need from you. Through this, there is a symbiosis and a significant exchange between the customer and the businessman.

A lot of experts will tell you how important content is and how it can get people to actually become patrons and buyers of a certain product. However, they often forget to illustrate and teach you how. Thus, the same thing happens when a marketer tries to write the right content ? they end up just putting out words of wisdom but they don?t really get the ?how? part.

If you are to capitalize on your content and use it to your business? best interest, you have to learn to write content that converts!

Often times, we create blogs, articles or other content with the thought of ?selling? or making people want to subscribe to your service. In fact, some contents, which are easily overlooked, are the ones that focus more on promotion and have no real purpose when it comes to tapping into the important parts of consumers ? their emotions, ideals and opinions.

Here are two important tips you need to employ when creating content that aims to cultivate loyalty rather than aimlessly and blindly sell to people!

Stop Shoving Things to Your Consumers? Faces

Imagine yourself going through a grocery aisle. In every segment of the aisle, there are different products. As you are walking along the stretch, trying to find the brand you want, there are different people calling out different brand names and showing you their products. In the beginning, you might be interested but as you progress, you get tired of all the shouting, calling and promoting that is happening around you. Everything becomes a nuisance and all you start to hear is noise.

What would you do? For most people, they would probably be annoyed and leave their cart or take their cart somewhere else where they will have time to think about what they really need and want. People do not want content which only tells them to ?get this? or ?you?re better off with this product!?

Remember that consumers, prospects, clients or customers; whatever you want to call your target audience, are people and they are not mindless robots. Your content should touch them emotionally in some ways.

The Oatmeal has proven this to be true when he created a comic strip for his dog, Rambo. The comic illustrated the crazy quirks of dogs that almost all dog lovers can relate to. And guess what happened? Because dog owners can easily relate to the funny idiosyncrasies of Rambo in the comic, it generated 535,000 Facebook likes and more than 5,000 +1?s and 14,000 tweets!

What?s more, people loved it so much that it is now being sold as a poster due to public demand! A product was created all because a funny and adorable little dog had made them laugh and cry.

Aim to get a similar reaction from your readers. Learn how to make content that converts. I?m not saying you should also create a comic strip. You can start by simply sharing your values, ideas and passions and then ask your readers to share theirs as well. By doing so, you are cultivating a community of people that is more than happy to share and exchange ideas with you and with their fellow readers.

Speak Through Your Writing

Sometimes, when watching infomercials or commercials, we get turned off because the way the actors speak or deliver the message feel fake or memorized. We tend to steer clear from things that are too scripted because we feel that it is not speaking directly to us or for us.

This can have the same effect in your content. If you are trying so hard to be formal or stiff because you want to sound professional, you might end up turning people off. It is always good if you fashion your social media marketing content in a way as if you are speaking to somebody you?ve known for a while. Tell a story; make it significantly interesting and relaxed.

Remember, online social media marketing involves talking and relating to people who you want to become your loyal customers or followers. But, in order to gain such and make your content convert readers to subscribers, you have to forge more than just business-to-business relationship. You have to create real relationships!

Why don?t we start now? Do share your insights and strategies on how you make your content convert better.

P.S. If you need help with your social media marketing campaign for your MLM business, don?t ever hesitate to shoot me an email.

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