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Sales is like therapy. When you are in the business of selling things, you've got to handle your clients just like a therapist would. They have a problem they want to solve, but there are usually some obstacles, at least in their mind, that they need to overcome before taking action.
You've got to help them find the resources within themselves to overcome those obstacles, and see why taking action will put them in a much better position than not doing anything.
The method most sales people use is to bash their clients over the head with benefit after benefit, and hope that they build up enough value that it simply overcomes any buying resistance. This really isn't a bad way of selling, assuming the client is sitting right in front of you, and is pretty much trapped. This is generally referred to as the "hard sell."
But what about on a web page, when they can click off at any point? The hard sell isn't very effective. But check out any landing page, and you'll see screaming headlines, incredibly bold graphics with huge red arrows pointing all over the place. Gigantic lists of bullet points telling you all the amazing benefits you'll get from the product.
It really isn't that much different from the traditional hard sell. Is it any wonder that most sales pages barely get a 1% conversion rate?
Luckily, there's another way.
Metaphor is a very powerful therapeutic tool that is used by top counselors to help their clients get over their problems in record time.
It can be used as powerful when writing a sales page.
The trick is to tell a story that evokes the same buying temperature that a traditional sales page hopes to elicit. You can do this many ways.
One of the most powerful story based sales page was for the Wall Street Journal. It told the story of two average guys, from an average town. They both went to college, got jobs, and went on their merry way.
Except one of these guys had access to information. Twenty years later, this guy with the information was well ahead, career wise, than the other guy.
The implied message was that if you have access to information, you'll get ahead. It was up to the reader to come to the conclusion that the Wall St. Journal was the best source of this information. This wasn't difficult, as after this story was told, the reader had an opportunity to subscribe at a low, introductory price.
How can you do this for your product? Think of a typical user. Paint a picture of their life after they've bought your product. Compare this to somebody who hasn't bought your product. How are there lives different?
Be sure not to mention your product specifically. Describe it in "meta" terms. For example, if you are selling a weight loss product called "Fat Busting For Idiots," then be vague about it in your story. Don't even call it a weight loss product. Refer to it as health information, or even a decision of one of your characters to get healthy. Maybe one character decided early in life to take care of her health, while the other one didn't. The healthy one had a long and happy life filled with good relationships.
Leave it up to your readers to connect the dots.
Then present your product, and let your readers have an opportunity to try it out.
A great way to test this out is with split testing. If you've got a traditional sales page, filled with screaming headlines and bullets, try building another one based on an interesting story.
Then set up some split testing, and see which one converts better. You may be surprised.
Cyber marketing has now become an indispensable segment of e-commerce as well as the internet and World Wide Web related topics. Cyber marketing simply refers to a technique of attracting potential customers by advertising your products or services through such means as websites, emails, and banners.
Businesses go to so much trouble when there is one sure-fire, simple, very inexpensive way to attract new clients to a business: Teach a free class. That is what article marketing is like. Your articles are just like free classes. You teach your target readers something helpful in your article. Your resource box then says, "If you enjoyed this article you can visit my website and apply what you have learned."
Distributing articles online can be an effective way to build backlinks to your website -- when done correctly. This article explores how to choose the right topics for your article marketing campaign so that they will be widely accepted and distributed online.
Do you ever dread sitting down to write because you're just not sure what to write about? When you're doing article marketing, you need to create a steady flow of articles. Even if you feel stumped, I assure you--you have more creative writing ideas in you. You just need a little help in looking at your topic in a new way to come up with new writing ideas. Use these 15 article ideas to start your next brainstorming session.
An analysis of Article Marketing in comparison to Guest Blog Posting as a strategy towards achieving the twin objectives of gaining backlinks and getting massive traffic
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