To search for?real estate in?Naples, Bonita Springs, Estero or Marco Island, Florida, click?HERE.
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Recently, a collaborative study between?Google and the National Association of REALTORS? (NAR) looked at the digital?usage?of today?s home buyer. The study found that buyers are relying on the Internet more than ever for real estate information.
?Nine in 10 home buyers today rely on the internet as one of their primary research sources, and 52 percent turn to the web as their first step.?
While this is probably no?surprise?to anyone, what is interesting are the statistics included in the study. ?These stats, a compilation courtesy of the KCMBlog.com, were revealed in the study?
5 Top new home buyer activities on mobile devices
1.???????? 51% ? Read general home information
2.???????? 48% ? Get directions in order to visit a home
3.???????? 44% ? Compare prices
4.???????? 35% ? Compare features
5.???????? 35% ? Search a listing company?s inventory
Places where new home buyers use their mobile devices
- 77% ? At home
- 31% ? At work
- ?28% ? While waiting in line
- ?27% ? At a restaurant
- 26% ? At someone else?s home
Days of research before the new home shoppers take action on a site
- 40% ? 120 days
- 17% ? 60 days
- 7% ? 30 days
- 4% ? 3 weeks
- 3% ? 2 weeks
- 5% ? 1 week
- 24% ? same day
% of age groups who registered to buy/sell a home on a website
- 8% of 18-24 year olds
- 31% of 25-34 year olds
- ?21% of 35-44 year olds
- 19% of 45-54 year olds
- 14% of 55-64 year olds
Used the Internet to search for a home by category
- 47% ? First time buyers
- 75% ? Senior buyers
- 93% ? Vacation Home buyers
Today?s real estate purchaser is going online to perform extensive research first, so you?ll want to be sure your real estate agent is an online expert.
?In today?s complex, rapidly changing, and digitally driven media environment, capturing a home shopper?s attention in order to build a real estate business and personal REALTOR? brand is tougher than ever.?
Once your research is?done, call upon a John R. Wood Agent to assist you in confirming your research and in finding the perfect home or selling your Southwest Florida property!
Click HERE?to find a John R. Wood Agent!
John R. Wood Realtors Naples Florida
Tags: Bonita Springs real estate, Buying a Southwest Florida home, Buying an Estero home, home buyers internet, home buyers naples fl, Naples Florida, Naples Florida real estate sales, Naples luxury real estate, Naples real estate, NAR, National Association of Realtors, Southwest Florida real estate sales
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